We are the Corporate Venture Capital fund of Natura
We drive solutions with the potential to positively transform the future of society, the market, and the planet.
We are the Corporate Venture Capital fund of Natura
We promote solutions with the potential to positively transform the future of society, the market and the planet.
We are the Corporate Venture Capital fund of Natura
We promote solutions with the potential to positively transform the future of society, the market and the planet.
Our goal is to strengthen collaboration between Natura and innovative startups for the development of regenerative solutions that integrate into our value chain and extensive corporate network.
For us, regeneration means restoring life to individuals, communities, nature, and relationships. It encompasses sustainability and goes beyond by uniting biodiversity, traditional knowledge, and advanced science to generate a positive impact.
We seek partnerships that share our commitment to life and align with our goals to address the global climate crisis, protect the Amazon, ensure gender parity and inclusion, and embrace circularity and regeneration across all our businesses.
With two decades of experience in global collaborations, we are ready to advance our mission!
OUR INVESTMENT THESES
We make minority investments in startups aligned with these four investment verticals, aiming to experiment with trends and new markets, promoting strategic results and positive impact for people and the planet.
Regeneration and Circularity
Regenerative solutions and new sources of value that transform systems and strengthen the bioeconomy, generating positive impacts and benefiting individuals, communities, and nature.
Subverticais
- Carbon-related technology solutions
- Waste management and traceability
- New sustainable materials
- Bioactive and bio-input technologies
Connection and Customer Experience
Enhancing the relationship between the end customer and Natura through products and solutions that expand beauty experiences and democratize the possibilities of well-being.
Subverticais
- Omnichannel technologies
- Customer experience and management (CX and CRM)
- Supply chain management
- Personalization
- Phygital (interactions that combine the physical world with the digital universe)
Prosperous Cycles for Consultants and Beauty Professionals
Promoting new ways of working for consultants and beauty and well-being professionals, with tools and businesses that enhance their sales and reinvent their roles for the future.
Subverticais
- Digital sales tools
- Influencer marketing
- New financial services
- Diversity, equity, and inclusion solutions
Enabling Technologies for Transformation
Emerging technological solutions capable of enabling transformations in Natura's value chain, in line with other investment theses.
Subverticais
- Generative Artificial Intelligence (GenAI)
- Big Data, Analytics and Edge Computing
- Cybersecurity and Blockchain
- Industry 4.0
Regeneration and Circularity
Regenerative solutions and new sources of value that transform systems and strengthen the bioeconomy, generating positive impacts and benefiting individuals, communities, and nature.
Subverticais
- Carbon-related technology solutions
- Waste management and traceability
- New sustainable materials
- Bioactive and bio-input technologies
Connection and Customer Experience
Enhancing the relationship between the end customer and Natura through products and solutions that expand beauty experiences and democratize the possibilities of well-being.
Subverticais
- Omnichannel technologies
- Customer experience and management (CX and CRM)
- Supply chain management
- Personalization
- Phygital (interactions that combine the physical world with the digital universe)
Prosperous Cycles for Consultants and Beauty Professionals
Promoting new ways of working for consultants and beauty and well-being professionals, with tools and businesses that enhance their sales and reinvent their roles for the future.
Subverticais
- Digital sales tools
- Influencer marketing
- New financial services
- Diversity, equity, and inclusion solutions
Enabling Technologies for Transformation
Emerging technological solutions capable of enabling transformations in Natura's value chain, in line with other investment theses.
Subverticais
- Generative Artificial Intelligence (GenAI)
- Big Data, Analytics and Edge Computing
- Cybersecurity and Blockchain
- Industry 4.0
INVESTMENT APPROACH
HOW WE ADD VALUE IN COLLABORATION
HOW WE ADD VALUE IN COLLABORATION
Strategic connections
Have highly skilled multidisciplinary experts by your side to guide and support the growth of your business.
Business leveraging
Expand the reach of your solutions with the possibility of integrating them into Natura’s extensive value chain, which includes over 3.5 million beauty consultants in Latin America, more than 1000 stores on the continent, and 3 operations in North America, Europe, and Asia, in addition to a broad omnichannel presence.
Digital Innovation Lab
Get the chance to access the innovation center in Cajamar (SP), the largest and most advanced R&D center for cosmetics in Latin America. Experiment, co-create, and fast-track the development of disruptive solutions.
Responsible practices
Reach the next level in the market while embracing a sustainable and socially responsible approach.
MEET OUR TEAM
In partnership with VOX Capital
Recognized as one of the world's leading impact management firms, VOX Capital brings its know-how to Natura Ventures with a diverse and multidisciplinary team that works in leading Corporate VC funds in Brazil.
Livia Brando
Partner and Investment Director at VOX Capital
Tarcila Sugiyama
Impact Investment Analyst at VOX Capital
Lais Rocha
Impact Investment Specialist at VOX Capital
Daniel Izzo
CEO and Co-Founder of VOX Capital
LET’S BUILD A MORE SUSTAINABLE AND INNOVATIVE FUTURE TOGETHER
LET’S BUILD A MORE SUSTAINABLE AND INNOVATIVE FUTURE TOGETHER
FREQUENTLY ASKED QUESTIONS
1. What is the investment process like?
The investment process begins when startups apply through the link available on this site (Register your startup).
After applying, startups undergo an initial review and, if approved, move on to the investment phase, conducted by the Vox Capital team. The entire process takes approximately three months.
For more information, check out the investment verticals. Interested?
2. At what stage of development does Natura Ventures seek startups?
Our investments are aimed at validated solutions that are in an early stage, primarily focusing on seed stages, including pre-seed and seed.
Although these stages are our priority, we are also open to considering investment opportunities in startups with a higher degree of maturity, up to Series A, if they align with our investment strategy.
3. What diversity criteria are considered in the investment analysis process?
The Natura Ventures fund aims to promote diversity in the Brazilian startup ecosystem and, therefore, has the ambition to include companies led by women, Black, and Indigenous people in its portfolio, seeking to expand its reach beyond the South-Southeast axis of Brazil.
4. What is the geographical focus of the investment?
Primarily Latin America and the United States.
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