Our goal is to strengthen collaboration between Natura and innovative startups for the development of regenerative solutions that integrate into our value chain and extensive corporate network.
For us, regeneration means restoring life to individuals, communities, nature, and relationships. It encompasses sustainability and goes beyond by uniting biodiversity, traditional knowledge, and advanced science to generate a positive impact.
We seek partnerships that share our commitment to life and align with our goals to address the global climate crisis, protect the Amazon, ensure gender parity and inclusion, and embrace circularity and regeneration across all our businesses.
With two decades of experience in global collaborations, we are ready to advance our mission!
OUR INVESTMENT THESES
We make minority investments in startups aligned with our four investment verticals, aiming to experiment with trends and new markets, promoting strategic results and positive impact for people and the planet.
INVESTMENT APPROACH
Strategic connections
Have highly skilled multidisciplinary experts by your side to guide and support the growth of your business.
Business leveraging
Expand the reach of your solutions with the possibility of integrating them into Natura's extensive value chain, which includes over 3.5 million beauty consultants in Latin America, more than 1000 stores on the continent, and 3 operations in North America, Europe, and Asia, in addition to a broad omnichannel presence.
Digital Innovation Lab
Get the chance to access the innovation center in Cajamar (SP), the largest and most advanced R&D center for cosmetics in Latin America. Experiment, co-create, and fast-track the development of disruptive solutions.
Responsible practices
Reach the next level in the market while embracing a sustainable and socially responsible approach.
MEET OUR TEAM
In partnership with VOX Capital
Recognized as one of the world's leading impact management firms, VOX Capital brings its know-how to Natura Ventures with a diverse and multidisciplinary team that works in leading Corporate VC funds in Brazil.
Partner and Investment Director at VOX Capital
Impact Investment Analyst at VOX Capital
Impact Investment Specialist at VOX Capital
CEO and Co-Founder of VOX Capital
FREQUENTLY ASKED QUESTIONS
1. What is the investment process like?
The investment process begins when startups apply through the link available on this site (Register your startup).
After applying, startups undergo an initial review and, if approved, move on to the investment phase, conducted by the Vox Capital team. The entire process takes approximately three months.
For more information, check out the investment verticals. Interested? Register your startup here.
2. At what stage of development does Natura Ventures seek startups?
Our investments are aimed at validated solutions that are in an early stage, primarily focusing on seed stages, including pre-seed and seed.
Although these stages are our priority, we are also open to considering investment opportunities in startups with a higher degree of maturity, up to Series A, if they align with our investment strategy.
3. What diversity criteria are considered in the investment analysis process?
The Natura Ventures fund aims to promote diversity in the Brazilian startup ecosystem and, therefore, has the ambition to include companies led by women, Black, and Indigenous people in its portfolio, seeking to expand its reach beyond the South-Southeast axis of Brazil.
4. What is the geographical focus of the investment?
Primarily Latin America and the United States.
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